Lisa Reinisch

Lisa Reinisch | Clippings and Blog

A work in progress, feedback welcome. 

  • Blog
  • About
  • Work
pony express.jpg

How I learned to stop worrying and love the fax

April 03, 2013 by Lisa Reinisch

Well, perhaps love is a strong word for it, but in recent weeks three fax-related things happened that made me see the good old fax in a more positive light.

First, a particularly bad case of fax fury at work stirred up something unexpected: lots of hilarity and bonding over people’s shared exasperation over the way the telefacsimile, first patented in 1843, is still used. Especially over the widespread insistence by various entities in the UAE that messages, no matter how short or urgent, must be faxed (see 9-step process below).

Second, I came across a collection of legendary faxes from the 1990s, including seminal rants by Iggy Pop, Axl Rose and Camilla Paglia vs Julie Burchill.

Third, I realised that fax trouble is one of those universal levellers, like child-rearing and near-nervous breakdowns at Ikea, which unite the human race. I have a soft spot for those. It's true, fax snafus can – and do - befall all kinds of people, even millionaire American football champs.

So, no matter how many times people proclaim the death of the fax machine or ask you to kill your fax machine or sing a song about fax machines of death, it might be best to make peace with the fact that the fax isn’t going anywhere; at least not for the foreseeable future, certainly not in emerging economies and definitely not in Japan.

As a journalist in the UAE, it is still common to be asked to submit questions by fax, ideally stamped and signed by the highest-ranking editor you can possibly get involved. The usual suspects, IE government offices, parastatal entities and industry bodies, are especially fond of such name-dropping protocol faxes.

It is difficult to put into (polite) words how frustrating this can be, especially when you are in a rush. Never mind all that new-fangled technology and talk of openness. Even for a happy-clappy fluff piece, the protocol of communicating with members of the press still dictates that a lowly messenger (such as myself) can only gain entry to the palace (access to a source or information) by presenting the palace guardian (usually a middle-aged civil servant) with a sealed letter of passage from the feudal lord (editor-in-chief). After a period ranging from a day to up to several months, one may or may not be granted access/information.

All this tends to hinge on the strategic use of faxes, bane of many a UAE-based researcher’s existence. Say, for example, you urgently need to find out a few facts and figures about a certain industry for an article due the next day. The exchange with that industry’s official information centre could go something like this:

Step 1

You try to call the office, but find that the number listed on the industry body’s website is not working.

Step 2

After finding the up-to-date contact details (a separate 9-step process), you finally get through, but are told that the person authorised to talk to you is not there.

Step 3

You leave a message with the secretary and also send an email highlighting that a.) it is urgent and b.) the news story in question is an opportunity to highlight the good work of the industry body. Successful use of b.) sometimes allows you to skip step 4.

Step 4

No response. You wait. In the afternoon, you call the secretary to see what is going on, but are told that the spokesperson is very busy. You wait. In the late afternoon, you call again and are told that the spokesperson will get back to you soon. The day passes. The next day, you call again and are told the spokesperson is looking into it right now. You might even get in your car and drive over to the office, to egg things on a bit. As your deadline gets closer, the secretary’s tone becomes ever more sympathetic and optimistic.

Step 5

Two hours before your deadline, the phone rings. It’s the secretary, telling you that he/she finally spoke to the spokesperson, whose long-awaited response is... to request an ‘official letter’, stamped and signed by your supervisor. It may be delivered by mail or, since it is urgent, fax.

Step 6

You supress the urge to ask whether Pony Express or carrier pigeon would also be acceptable delivery methods and submit your piece, without any mention of the industry body.

Step 7 (optional)

About two weeks later, you receive a few bits of information, miraculously, by email. From then onwards, the industry body contacts you regularly (by email, text message and phone) to inquire when you are finally going to use their material.

This is probably one of my least favourite parts of my job. If you also suffer from occasional fax fury, consider adding the following two steps. Just to take the edge off a little. 

Step 8 

United by your annoyance about steps 1 to 7, you and your colleagues enjoy endless opportunities to roll your eyes meaningfully, while moaning about faxes and their fans. 

Step 9 

Take solace in some of the great faxes of the 1990s. As I discovered this week, Letters of Note has a sub-genre you might call ‘Faxes of Note’. Here are some of my favourites.

Epic fax feud between Julie Burchill and Camille Paglia, 1993

Iggy Pop’s angry rant about the American art scene to journalist Joshua Berger, 1995

David Wallace’s scornful note to the editors of Harper’s Magazine, 1998

One day I will ask about using the Pony Express, I swear. 

​

April 03, 2013 /Lisa Reinisch
  • Newer
  • Older

Blog archive

  • April 2025
    • Apr 12, 2025 Die Lebenslust der Virginia Woolf Apr 12, 2025
  • December 2023
    • Dec 4, 2023 Compulsive reading – Lee Miller: A Life with Food Friends and Recipes Dec 4, 2023
  • May 2020
    • May 25, 2020 Spot the difference: life in the United Arab Emirates vs life in Austria May 25, 2020
  • December 2017
    • Dec 10, 2017 Follow the mangoes: Masafi's Friday market Dec 10, 2017
  • November 2017
    • Nov 16, 2017 The personal versus the universal at the Louvre Abu Dhabi launch Nov 16, 2017
  • September 2017
    • Sep 7, 2017 The Louvre Abu Dhabi opens in two months and I'm still here Sep 7, 2017
  • January 2016
    • Jan 15, 2016 Desert vinyl Jan 15, 2016
  • April 2015
    • Apr 19, 2015 A few of my favourite things: little books of note Apr 19, 2015
  • March 2015
    • Mar 18, 2015 Art Dubai 2015: Best solo artist booths Mar 18, 2015
    • Mar 16, 2015 Design Days Dubai 2015 Mar 16, 2015
    • Mar 9, 2015 Sharjah Biennial 12: Take One Mar 9, 2015
  • November 2014
    • Nov 11, 2014 Snapshots from Quoz Arts Festival 2014 Nov 11, 2014
  • October 2014
    • Oct 29, 2014 Vampires and pomegranates, or: why my brain almost imploded with joy the other day Oct 29, 2014
  • September 2014
    • Sep 16, 2014 Adihex 2014: guns, gadgets and… conservation? Sep 16, 2014
  • May 2014
    • May 16, 2014 An alternative breed of Dubai city guides May 16, 2014
  • February 2014
    • Feb 1, 2014 Good deed of the week? Go see Champ of the Camp Feb 1, 2014
  • November 2013
    • Nov 17, 2013 Bad ad of the moment: Center for Waste Management - Abu Dhabi Nov 17, 2013
  • October 2013
    • Oct 10, 2013 Here be museums: promising signs at the Saadiyat construction site Oct 10, 2013
  • September 2013
    • Sep 29, 2013 Beef graphics, anyone? Sep 29, 2013
    • Sep 16, 2013 New beats in town: indie nights out in Dubai Sep 16, 2013
    • Sep 10, 2013 Visit Palestine poster remixed by Larissa Sansour Sep 10, 2013
  • August 2013
    • Aug 13, 2013 Guilty pleasure: tales from behind the veil Aug 13, 2013
  • June 2013
    • Jun 23, 2013 No joke Jun 23, 2013
    • Jun 18, 2013 Magazine movement: new mags from Dubai and Beirut Jun 18, 2013
    • Jun 1, 2013 All booked out for summer Jun 1, 2013
  • May 2013
    • May 6, 2013 A world apart May 6, 2013
  • April 2013
    • Apr 24, 2013 Bad ad of the moment: Tiffany & Co. Apr 24, 2013
    • Apr 11, 2013 The crocodile and the canard Apr 11, 2013
    • Apr 3, 2013 How I learned to stop worrying and love the fax Apr 3, 2013
  • March 2013
    • Mar 27, 2013 Road rage: Emirati journalist gets slated for controversial blog on driving habits Mar 27, 2013
    • Mar 10, 2013 Archive finds: Elvis loves Arabs (Al Shorouq Magazine, 1970) Mar 10, 2013
    • Mar 3, 2013 Patriotic animal cruelty? Mar 3, 2013
  • February 2013
    • Feb 24, 2013 IDEX Envy 2013 Feb 24, 2013
    • Feb 12, 2013 Archive finds: Zahrat Al Khaleej front pages from 1980 Feb 12, 2013
    • Feb 8, 2013 Saadiyat: closer than you think? Feb 8, 2013
  • January 2013
    • Jan 30, 2013 Thank you for reading Jan 30, 2013
    • Jan 30, 2013 Welcome Jan 30, 2013